Each fall, the leaves begin to turn, the weather gets a little cooler, and mailboxes get filled with political direct mail pieces. With a tradition that has remained as strong as political campaigns utilizing direct mail, it is clearly an effective marketing strategy. The question is, when it comes to direct mail: ‘What benefit do political campaigns see from direct mail that all organizations can take away?”
Donna Flanagin of Flanagin’s Bulk Mail Service sees about a 25% uptick in projects when it comes to election season.
“Bulk mail pieces give campaigns someone’s undivided attention, even if it is just for a moment. Our direct mail services allow organizations the ability to target voters, voters in their party, and people in specific areas,” explained Flanagin. “It is a great, time-tested way to communicate, and there is a 99.9% guarantee a message will be seen, even if it by someone who only has a moment to decide.
For businesses and organizations that traditionally do not utilize direct mail marketing, now is a great time to start. For every other form of marketing, messages may not reach their audience. Newspapers? Not everyone subscribes. Radio? Not everyone listens. TV? Are you running ads while people are watching that particular station? Billboards? Not everyone you want to reach drives on those roads.
“Even social media,” Flanagin explains, “has its place today, but it is not very specific. It is a great add-on media, but alone you would miss so many potential customers.”
For Flanagin, it is simple: Direct mail is exactly that - direct. It goes to the people you choose, and there is nothing else that definitive or as effective of a use for your marketing dollar.
Interested in direct mail but not sure where to start with postcards, letters, or flyers? Don’t worry, Flanagin’s Bulk Mail is there to help.
“We can hold a marketer’s hand all the way through the process,” said Flanagin. “There are so many different ways you can use bulk mail and different mail classifications to save money. The average person doesn't realize there are options even within bulk mail to save even more money.”
For more information and to start learning about the use of direct mail, contact Donna and her team at (219) 464-9871 or visit them online at http://www.mybulkmail.com/.