What if you could walk through your next big landscape project, pick out what details you want or don’t want, and be able to see exactly what it looks like with your home or office before you get started? You would have complete creative control over the aesthetic of your yard before you even break ground on the project.
Locally-based Groen Landscape is making this possible by deploying the latest visual technology - including the use of 3D modeling and drones - to bring the exact product as designed with their clients.
“Being millennials, we’re all pretty tech-savvy and we wanted to have our business use 21st-century technology to build a 3D rendering of what the house will look like with our completed project. It’s a great tool to use with clients,” said Groen Landscape Vice President, Crayton Caudill.
Groen Landscape was founded in 2010 when company president, Chad Groen, began sealcoating and doing lawn maintenance for family and friends. From there, the small business began to design and install landscapes.
“In the last couple of years we’ve really grown atomically and we’re really focused on the landscape design and build now, “ Caudill added.
A design-and-build project starts with the client approaching Groen with their idea. Groen then meets with the clients to view their home or commercial building. Once a budget is discussed, Groen can get to work on designing the client’s ideal landscape using some high tech tools.
“There’s many options we can bring to a client to show them a project plan. One is a plan view, which is a point-of-view image from the top of the property. We use a drone to take a photo from above to achieve this. Also, we can do a 3D perspective view to see what it will look like from the front. Another option is to create video walkthroughs, where we can show what the landscape lighting will look like once we’re completed,“ Caudill said.
With the 3D mapping, Groen is capable of creating any idea the client has within their budget. Designs include new construction landscapes, brick patios and walkways, fire pits, out door kitchens, and much more.
Though Groen has a large amount of focus in landscape design and building, there’s another side of the business as well. Groen also does a great deal of lawn maintenance for residential and commercial clients. Lawn maintenance can include weekly mowing, yard clean-ups, fertilization, mulching, bush trimming, irrigation shut-off, and more.
“We service Northwest Indiana all the way out to Chesterton. We go to some Illinois areas as well. Right now, we have three landscape construction crews and three maintenance crews. Total we have about 23 guys on staff,“ Caudill said.
Spring is starting up and so is Groen’s business requests. A project the team at Groen are looking forward to is the Lake Hills subdivision in St. John Indiana. This project is a massive project for Groen, as the build includes a pool, outdoor kitchen, and a 4,000 square foot patio.
Though the winter is slower, client-wise, for Groen, management continues to ensure staff is well-trained and well-equipped to begin the busy season. This winter the company’s foreman and assistant foreman spent time training inside Groen’s headquarters building patios, retaining walls, fire pits, to be ready for Spring.
“What I try to emphasize with people is that we’re a young company. Our management here is young innovative entrepreneurs. We listen to our clients and try to create what they’re looking for. We want to create something has a great aesthetic and pleasing to the eye as well as functional and practical for the client’s budget,” Caudill said.