Hartman Global Intellectual Property: Protecting the Images and Icons that Drive Branding in the Modern World
In the ever-changing world of how companies market and brand themselves, protecting your identity, your logo and what makes you or your company unique is incredibly important. More and more our eyes are being drawn to logos, icons and graphics from companies that consumers have come to recognize and trust.
The complex phrasing of legal documents is so well-known that it has often becomes the butt of movie jokes and comedic skits. In real life, it is a stigma that may intimidate people out of getting the legal advice that they need.
Branding is an incredibly important part of creating a successful business or product. With the increase in a company's ability to reach potential customers with their products and services it’s vital to register and own any name, logo, or design associated with that company.
Hartman Global IP Law, in Valparaiso, has been helping creators and inventors to get their ideas out into the real world through patents since 1990. Hartman Global can help take your idea or invention and turn it into a marketable product through their expertise of patents and patent law.
Music is more accessible than it’s ever been and for music creators who sample or use other artists’ songs or sounds, whether it’s a whole song, a vocal melody, a guitar riff, or simply a drum beat, it’s vital to have some understanding of the rules around ‘Fair Use’ and ‘Copyright.’
While the terms trademark and copyright both carry similar weight in regards to protecting the intellectual or designed property of an individual, company or organization, the differences between what these two terms represent is quite different.
In this age of sharing and creating content, being aware of the fair use doctrine is an important thing for any content creator to be aware of. While the rules may seem straightforward and while most would assume that they would be safe to write or talk about any kind of content they choose, there are many factors to consider before you hit record.
Scott McClure has busy serving Porter County. Along with his current position as a practicing attorney for law firm Rhame and Elwood, he recently accepted the position of Porter County Attorney, adding a new set of responsibilities to his already long and distinguished career.
For many, the dream of having their own invention or idea come to fruition is a goal that comes with plenty of challenges and steps necessary to succeed. For an average inventor navigating this environment, it often comes with plenty of obstacles and processes that provide a long and grueling process to navigate.