Q: What’s the point of social media marketing? I spend enough already on magazine and newspaper ads.
A: Great question. The answer, as always, lies in what results you’re hoping to achieve with your marketing. Social marketing is very different from traditional marketing. It reaches a different audience and is focused on different outcomes. Sometimes the value of those outcomes can be baffling. I maintain that one shouldn’t rely wholly on a social campaign, but should incorporate it into a complete marketing scheme.