It doesn’t take much to start a social media firestorm: one of your employees says something out of line to a customer, and that customer posts it to Facebook or Twitter, or both. One shoddy product. One lost order. One exhausted manager vs. one angry client. One cruel Tweet by an angry ex-employee. Let’s face it, a bad P.R. moment taken to social media can put you out of business, or worse, bring on lawsuits.