Q: I have 2,317 Likes on my Facebook page, but suddenly no one is seeing my posts. My Reach has dropped to almost nothing. I hear I’m supposed to pay now. Why? What do I do?
A: It’s true. This process began almost two years ago, but small businesses are really feeling the pinch now. Facebook is restricting Page and Post views in earnest, and some businesses have seen their post Reach drop anywhere from 40 to 90%. That can translate into thousands of lost views for some pages. Facebook says the best way to improve your Reach is to pay to Promote, and many businesses are crying foul. I find this a puzzling response. No one complains that they have to pay for ads in a newspaper or magazine or on high-visibility websites, but there is a persistent belief that social media marketing should be “free.” It isn’t, and it never was. Facebook is a business. All that’s really happened is Facebook has raised its ad rates.