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Ideas in Motion Media and Mudathlon® - Northwest Indiana are excited to announce the partnership of and the Mudathlon, bringing good news and good times together in a fun filled, mud-covered, online, social media, and live event partnership.

“We have covered the Mudathlon the past two years and it looked like a blast both times,” said Chris Mahlmann, Publisher of “There are some cool new things this year in store for the Northwest Indiana Mudathlon, and we’re happy to bring our positive networks, coverage, and energy to this great event.” will be promoting the event actively ahead of time through the site and our email and social networks will culminate in all day, in and out of the mud coverage, via photos and video.

Mudthalon – Northwest Indiana, in its third year sweeping the region, will take place on July 21, 2012 at Graeber Family Farms in Valparaiso, Indiana. The event is widely popular with running enthusiasts across the country, with 1,600 runners spanning four countries and 22 states that converged on the Northwest Indiana race in 2011.

Mudathlon offers an adventurous off-road run that is uniquely challenging and focused on fun from start to finish. Mudathletes will navigate a three-mile course with 40 obstacles, includes the Mudslide, Cargo Net Climb, and Creek Crossings. Follow that up with a Post-Race party where the beer is flowing, the brats are smoking, and the music is jamming.

Seeking as much natural and muddy terrain as possible, the course takes participants though numerous obstacles, including Heaping Hay Bales, 40-foot Tunnel of Terror, plus great water obstacles. Add in a costume contest, delicious grilled Johnsonville brats, refreshing Miller Lite beer, and a killer band you have a can’t-miss event.

Registrations for Mudathlon – Northwest Indiana are now being accepted at Cost is $75 per registrant – each entry includes:

  • Great Medal
  • Mudathlete shirt
  • Mudathlon Bandana
  • Commemorative Mudathlon beer mug
  • 1 free beer for those over 21
  • Post-Race grill out
  • A Chip Timed Result
  • Free parking will be having its own Race Team competing at the Mudathlon, called the Muddy Lifers! You can sign up to be a part of the team by clicking here, select “Join a Team”, and select the Muddy “LIFERS”!

For more information or to register for the 2012 Mudathlon, visit, “Like” the Mudathlon on Facebook at, or follow the Mudathlon at


Brett Fuller is the Managing Editor and Operations Manager for the LIFE network and specializes in social media engagement and content development. Visit Brett on , LinkedIn, Facebook, or Twitter.


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